Ssshh... Soft Launch

Good news! As of today, we're officially available in the iTunes App Store.

Of course, this is only the first step on our journey, but it is an important one. After several months of hard work, creative thinking, and a truly insane number of iterations, we can proudly say that this app is truly our best work. If you want to be a part of history and get serious about maintaining your pool, go download the app here (it's free!):

Our Logo

"Wait, is that really your logo?"


Our logo is a trident in a cloud, and people react to it. We create tools that empower people to manage bodies of water, so the symbolism of a trident (the tool that King Neptune used to control the seas) was the perfect fit. It's very different than anything else in the swimming pool industry, and with good reason.

So many companies here brand themselves with leisure and fun, because those are the fundamental things that people want from their swimming pool. There is a slight disconnect here though, because those aren't actually the feelings that people have when they're looking for a better pool-care solution.

I've talked to a lot of pool owners who were searching for a better pool-care solution (shocking, I know). Do you know what they all had in common? They're frustrated. Generally, most of the following are true:

- They've spent a significant amount of money just to own a pool

- It's hot outside

- Something is wrong with their pool, and the over-simplified, super-friendly-looking product they already tried did not work

At this point, all of the products covered with pictures of kids splashing in photoshopped-to-perfection swimming pools seem disingenuous and all of the "1-2-3 systems" elicit nothing but skepticism. These people usually give up and pay even more money to schedule a pool service appointment for later in the week, but now we're introducing another option.

Pool Cloud is for people who want actionable instructions they can trust. Water chemistry is complicated, and we don't simplify it -- we automate it. This is a fundamentally different approach to swimming pool care. Our app doesn't make people read long articles and become chemistry enthusiasts just to treat their own swimming pool. Instead, it quickly drives people to perform specific pool-care actions, and then it gets out of the way and lets them confidently enjoy their pool until the next service.

Our app drives users to action, and our logo takes the form of a tool to seize control of your water -- we're not sugar-coating anything, because our customers are ready to take charge of their pool!

Special thanks to Virginia Bach for helping us design this edgy logo in a friendly, modern way.

The Future of Distribution

Distributors are an essential part of any industry, and ours is no exception. Many of the best pool supply distributors are now actively looking for new ways to innovate, and we couldn’t be more excited. We’re not the only ones taking notice either; Pool & Spa News just featured an article on the same topic.

The article suggests that distributors are looking for new ways to secure their position at the core of the industry for years to come. It also suggests that distributors are doing this by selling a wider variety of "peripheral pool, spa, and backyard products." This is true, but there's a lot more happening.

They’re also re-imagining how things are sold. Technology is playing a larger part in consumers' lives, and many of the retailers they have traditionally partnered with are struggling to keep up. And it’s not their fault; the task is simply impossible.

They are trying to grow their business by answering the wrong question: “How can we use technology to provide more service to our customers?” This is a sensible question for an executive to ask, and it works for the pool service industry. However, when it comes to pool supplies, something very interesting happens.

Technology empowers the customer to do more on their own, so the solution is to provide less service to them. This is not a popular opinion among retailers, but it's the future, and distributors know it. The same Pool & Spa News article suggests that distributors are already feeling pressure from “deep-pocketed online competitors.” Perhaps they're referring to companies such as or

We might not be deep-pocketed, but ware creating technology that changes the system. We empower consumers with the exact amount of information and data they want. We help them quickly determine what they need to care for their pool, leaving just 1 question: "Where do I get my supplies?” They don’t want to pay a premium for someone at the pool store to also give them advice, and they don’t want to be sold anything extra. They just want the most convenient, cost-effective way of getting the supplies they need.

This is a huge opportunity for us to partner with existing distributors and provide a fresh new alternative to these customers. Our technology isn’t focused on selling customers more of any particular thing; we provide actionable information to our users, and they can choose whether or not to purchase their supplies from us. For distributors, this partnership gets them another step closer to securing their industry position for years to come.

Calling all Beta Testers!

We've been hard at work creating the best possible experience for swimming pool owners everywhere, and now we need feedback -- from swimming pool owners everywhere!

We've created amazing features for both novices and professionals, and now we're inviting you to be among the first in the world to use it! Besides helping us find bugs (there's a few) and overlooked features, we're also looking for big, crazy ideas. We've focused for a long time on solving very specific problems, and we humbly acknowledge that, with our heads down for so long, we might have missed something important. So, please, help us build something awesome by signing up for our beta-list today!


The sign-up link is on our home page:

Calling all Partners!

Here's the thing.  John and I are stoked to be building a brand new app - one that we hope will revolutionize the experience of owning a pool.  We're actively pursuing ideas of how to take the hassle out of pool care, and we need you to help make us successful!

We're actively looking for companies to partner with, specifically the folks who are gauging  pool chemistry in real-time with technology, AND with the best distributors so that we can build something that pool owners really want. For more info, visit our partners' page here:

Pool care is a very complex problem that we could never solve on our own. So, we've strategically chosen to focus on 1 thing: user-experience. After spending several years iterating on solutions for novices, enthusiasts, and professionals, we've finally condensed everything into a single platform. It's the most wonderful software ever created for swimming pool owners.

Together, we can make it even better!